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Historically, successful investing has often appeared to require setting aside one’s moral compass. How a company did business and the extent of its impact on society were not always a consideration in investing decisions, except in unusual cases. Investing based on one's conscience would have even have been discouraged by investment professionals. However, there is a growing movement against these old school lines of thinking. The biggest factor of change is the coming of age of millennials who are more likely than previous generations to ask for more morally acceptable investment options. They generally want to see their money make a positive impact, or at a minimum not make a negative imp